Press Release: OPI Neon Revolution Mini Pack!

OPI Announces Limited Edition Neon Revolution For Bold Summer Looks

 

                OPI launches the Neon Revolution mini pack, featuring four limited edition neon nail lacquers, a neon white base coat, and OPI Top Coat. These bright and bold shades include vivid hues of yellow, orange, pink and blue. To use, apply color-intensifying white base, followed by two coats of neon lacquer. Finish with the included Top Coat for a high-gloss finish.

                “Get ready for a Neon Revolution with these hot flourescent shades!” exclaims Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Ideal for summer, this mini set includes everything needed to create fun, colorful looks. Wearing a vivid yellow, orange, pink or blue hue on nails and toes is the perfect way to accessorize your warm weather style and incorporate the neon trend.”

                In addition to neon white base and Top Coat, each Neon Revolution mini pack includes:

Don’t Say It – Yellow It!

Make a statement in this spiked lemonade yellow.

The Time is Pow!

And the color is this fiery orange.

Pink Outside the Box

Wearing this hot pink is your best idea yet!

Blue it Out of Proportion

No I’m NOT overreacting...I can’t live without this cobalt blue!!

Limited edition Neon Revolution mini sets will be available beginning July 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $19.95 ($24.95 CAN) suggested retail for each mini pack (includes all six products).

For more information, visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.