Review: e.l.f. Studio Volume Plumping Mascara

So, the mascara that I've been using in plenty of pictorials (I finally found out the name of the still photos tutorials!) is from the e.l.f. Studio line. There's several mascaras to the line, but this one happens to be their Volume Plumping Mascara. To me, when I hear Volume and Plumping for a mascara, it better work!

On a side note, I'm honestly thinking of having a HG mascara for each category that a mascara can fall in.

Now, onward to the review! DUN DUN DUNNN!

Create lush and bold lashes with our Volume Pluming Mascara. The oversized brush fully coats lashes from root to tip for an intense and dramatic effect. The Vitamin B rich formula conditions and strengthens for visibly healthier looking lashes.

 via e.l.f. website

Packaging: If you're familiar with e.l.f.'s studio line then you already know that the studio line is package in all black, the opposite of their basic or regular line. This one is no different, it comes in a sleek black tube with white lettering. The mascara tube pretty much feels like it could be metal instead of a plastic tube. Actually, I'm positive that it is metal.

 

Ingredients: Aqua(Water), Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Oxokerite, Stearic Acid, Cetearyl Alcohol, Silica, Caprylic/Capric Triglycerides, Triacontanyl PVP, Glyceryl Stearate, Polyvinylpyrrolidone, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Triethanolamine, PEG-100 Stearate, Sodium Laureth-12 Sulfate, Phenoxyethanol, Panthenol(Vb), Methylparaben, Propylparaben. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499) May Contain: Iron Oxides(CI 77891, CI 77892, CI 77899)

Brush: The brush itself is a standard mascara brush. It's a bristle one which is what I prefer over the plastic brushes. It comes to a tappered end which makes it easier to get the tiny lashes that are in the corners.

Texture/Formula: It's a dry/wet type of formula, a happy medium. It dries down quickly enough to put on an additional coat. The clumping isn't terribly with it either. I'm not sure if it can be seen in the brush photo, but it seems to have fibers mixed in, like little tiny fibers. I'm not sure if they're suppose to be there as it isn't mentioned, but I only noticed it now. This isn't waterproof though, as it can be rinsed off with just plain water. So I have experienced some minor flaking during the day, one or two pieces, nothing over the top, a little bit smudging, but that can be fixed.

Overall Verdict: I like the mascara, while I don't think it's perfect, it does hold up to it's claim of volume. Several coats, and you can achieve the dramatic volume you're looking for, but because it isn't waterproof, it can flake and smudge, although I've only experience minor with both. I haven't noticed too much clumping, but when the lashes stick together they easily separate when you sweep the brush over them.

Price: $3.00

Availability: e.l.f. website, Target, K-Mart or anywhere that e.l.f. Studio is sold.